1 ON LINE SHOPPING Prepared by T.Y.B.B.A GLSIBA 2011-12 2. Want to publish this website in online. The customers earlier used to visit local shops for fulfilling all their needs but it was very difficult for those who were very busy in their daily schedules. Apart from the convenience and comparison of prices instantly the major advantage of online shopping is home delivery. All work is written to order. There are many advantages of online shopping; this is the reason why online stores are a booming business today. Despite the ease with which shoppers can search online, relatively few use the channel to discover new products. Admittedly, many of these people only used online once or twice or used it for only a few specific items. Conclusion. On internet websites, the shoppers have wide array of websites offering products and thus the customers choose the product which is available at least price (Johnson, Garbarino & Sivadas, 2006). To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Thus one of the national supermarket chains in South Korea came up with an idea of selling grocery products on the go to the customers through mobile application. VAT Registration No: 842417633. The major ethical issue in the In-Depth Interviews is that the interviewer should conceal the information about the respondent and also about the information (Gaines, 2005). Almost all mainstream grocers, and players like Walmart and Target, are now busily developing online grocery services so that they can remain competitive. So, E-Shopping is a boon as it saves lot of time. The way in which people shop for groceries differs between online and in stores. Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. This is a new form of discussion where it is not necessary that respondent is present physically thus it helps in unbiased opinion flow in the discussion. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. Why would you prefer or not prefer shopping grocery products through website? Research Problem: The research is being conducted for Miou Co. Ltd. to understand the marketing implications of opening of online shopping website. Conclusion. Whereas this is not possible with the traditional stores as the stores remain closed on holidays and majority of the stores are closed in night (Denzin and Lincoln, 2004). Price plays a major role in buying decision making. Online shopping is new shopping address for the customers and now they can do everything on internet whatever they do while visiting a normal brick and mortar shop. The major ethical issue with focus group discussion is that identity of respondents is revealed and thus this is an impediment for unbiased response (Cooley, 2009). Online shopping can be an excellent resource for those looking to expand their purchasing options and save money. Shopping online is just like heading out to the store. The major points which emerged are as follows: In Australia, majority of the population has awareness about the internet and hence they are aware of using internet for shopping. Registered Data Controller No: Z1821391. It also means that food and grocery brands urgently need to understand the motivations of digital consumers so that they can evolve their brands and propositions accordingly. Neil Saunders is a retail analyst and consultant. This has huge cost implication and even if a store has a chain of stores then also the owner cannot think of opening more than 100 stores simultaneously. This is a highly important parameter which is utilized by the marketers for segmentation of the target market. The majority of the categories for online shopping are electronic items and fashion as well as clothing products. Thus there are chances that this artificial environment has modified the response of the respondents. Analysis of the responses of the primary research conducted helps in deriving on any solution as well as it helps in providing the recommendations to the Miou Co. Ltd. for retaining and acquiring new customers as well as marketing implications. If offline channels wait any longer to make their online presence known, they will be left behind in the foreseeable future as the domain of online grocery delivery is set to make it big in the upcoming years. A survey by Engine found that people are spending on average 10-30% more online. While online spend on groceries remains relatively low, the number of people who have actually tried a digital grocery service is far higher. Online Shopping And Shopping 745 Words | 3 Pages. And yet, online penetration of grocery shopping lags far behind other sectors. The research is based on the primary research i.e. However, the significant point is that digital grocery is becoming more accessible and increasing numbers of consumers are willing to give it a go. According to the findings, the company should definitely launch the online shopping portal. Learn more about the pros and cons … OBJECTIVES: (i) To determine the current state of online grocery shopping, including individuals' motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DESIGN: PubMed, ABI/INFORM and Google Scholar were searched to This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). These are the major categories which have huge number of customers on internet also (Piercy, 2006). This market research will clear all the confusions from top managements regarding the feasibility as well as profitability of the online grocery shopping portal. They revealed that it is fairly important to go for e-shopping. It is a general opinion that customers tend to purchase same product from any store which is offering least price or the same product at cheapest price. The marketing messages should focus on payment security, information accuracy, fast and safe delivery of products and online shopping advantages. This was one of the brilliant strategies to increase the customer wallet’s share and also retaining as well as acquiring new customers (Goebert & Rosenthal, 2002). First, food is largely needs-based, and many purchases have a degree of immediacy attached to them. 7. Start an online shopping list if you are going to do your grocery shopping online on a regular basis. The quality of merchandise, who, and how items are … Average basket sizes differ between channels and delivery methods. Experts say this is an “inflection point” for the online grocery shopping trend, and Amazon is likely to be the biggest beneficiary. Another example where convenience plays a part in online shopping is at work as a huge quantity of offices are seeing their office employees choose online shopping throughout their breaks or among work in the office to do their shopping which, in some ways, actually leads to more productive employees as they don't need to visit the retail stores for their shopping (Spillman 2006). Thus the majority of the online shopping websites have secured network line and even certified SSL lines provided by different gateways. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. The customers across age-groups have different opinions in terms of their traits for buying online, but indicate one straight forward trait that they are happy to have an online shopping experience as it has many advantages over offline shopping. One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. It can be very effective for the working mothers since they can do all of their shopping easily, they can do it at any place. Usually credit cards are the preferred method but sometime you can use PayPal. Online shopping is the process consumers go through to purchase products or Services over the Internet. No plagiarism, guaranteed! Online shopping is a different experience and you can make the shopping creative over the internet as you get used to it. You like to go traditional shops for shopping or like to shop on internet? Last year, some 23.4% of all consumers who shopped for food tried an online service. Secondary research is done by researching scholarly articles and journals on marketing and research. It is a growing part of retail. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. While starting up an online grocery store, you might have to consider a hell lot of things. start your grocery shopping from Bigbasket. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. This is especially true for online sellers of household goods and groceries. Although many might argue that shopping online is inherently more convenient than shopping at a retail location, there are still some really bad ecommerce sites out there. Are your products visible when consumers are searching? If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. Online shopping is time saving and convenient. Online shopping can curb impulse shopping, and browser plug-ins like Rakuten help you get cash back when you shop. This latter point is now starting to change, however, largely thanks to Amazon’s entry into grocery via its acquisition of Whole Foods. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. Sometimes, large online shopping sites offer store comparison. Why is this number so low? As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. Most of these changes are a response to increasingly hectic lifestyles. Hence any company while launching their website should be able to analyze their customer buying pattern. In this era of modernization, it is becoming very difficult for the grocery shops to sustain without having an online shopping portal. And many believe grocery delivery is the future of grocery shopping. Price-comparison websites make deal hunting easier and you can find the online stores with the best reputations by reading reviews submitted by other shoppers. The reality, however, suggests otherwise. An online shopping portal can be accessed from any place wherever internet penetration is available. do online shopping because they are less aware of the technology. Over 50% of consumers don’t really see the point in voice shopping, while almost 43% think it is more of a hassle than it’s worth. Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. These are often the products that people like to see in stores to assess quality and freshness. It also presents the marketing implications for the company when it opts for opening an online shopping website. Conclusion. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. By 2022, almost 10% of all grocery sales will likely be made online. This strategy was purely based upon the lifestyle of target segment and hence it can be said that the psychographics study was nicely conducted. Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cash back if you sign up for their newsletters. So, if you are in a rush then you are out of luck. Just turn each point on its head, and there it is! 1. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. The major benefit is that respondents don’t have to visit physically for buying even a single item as well as they can devote saved time to do other beneficial activities. it can also has its consequences. An online shopping aims at making shopping … Quality and hard to find items are found easily on the internet and when shopping the traditional way. Brand Awareness: Shopping on internet is very easy if the brand or company from which is the shopping is being done is a well known brand. b. If you are a shopper who writes out a grocery list and sticks to it, online shopping may be more expensive for you. The questions asked in the focus group were as follows: How often you all shop online and what are the most selling categories? This report will include the analysis of customer buying behavior and also analysis of the target segment. There are many advantages for the companies to get involved in the ecommerce and online shopping without having physical presence (Thoits & Virshup, 2007). There are a number of factors. Findings are as follows: Almost all the respondents were comfortable with online shopping format because of high internet penetration. The major findings from the research suggest that customers prefer online shopping as compared to offline shopping for grocery products given that some constraints are taken care of. It is very rare to find any conventional retail stores that are open 24/7. Dear Tanay. I. Online shopping has increased and changed the way people shop. This blog is dedicated to giving you up-to-date information, analysis, news, market trends and everything about the world of grocery … The moderator and interviewer are the only persons responsible for the data quality as well as unbiased opinions. The good news is that online shopping platform eliminates all of these little traps. Major Players of the Grocery Industry. None of this should be taken as an indication that voice shopping will not grow or that it won’t someday be important. We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. Want to remove all the limitation 6.2 Conclusion ; After having detail studyon online shopping,We can see a great change in the behavior of people in many mananers like … Almost everyone has an opinion that they will opt to buy only packaged products from online grocery store because they don’t want to stay in billing queues and want to spend their time in other recreational activities. In ecommerce, convenience is a byproduct of the user experience you create. However the respondent said that they will love to purchase from online shopping if only the price of the product is less than the market. He should provide the analysis of the interview rather than giving raw information which was carefully handled in this research. Get to know about the top 10 online shopping statistics for 2021 and how they affect you and your business. To match with the changing patterns of buyers, Miou Co is planning to open an online shopping website for its grocery products. Online shopping has become an increasingly common staple of life in the 21st century. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … Online shopping vs in store shopping is a debate that became prevalent over the past few years, mostly due to the advent of online stores. To analyze Customer buying behavior when they turn internet shopper. Shopping online is about to explode. Online grocery shopping market share As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. If this information is accessed by some other person then he can monetarily harm the user. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. Study for free with our range of university lectures! Shopping Cart System is the Simple shopping Solution.It’s a full- featured website and shopping cart system that bends over backwards to give us the flexibility we need to run our online store.The basic conceptofthe application is to allow the customer to shop virtually using the Internet and allow customers to buy the items and articles of their desire from the store. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. This increases the profit margin of the online shopping portals several folds when compared to the traditional stores and also the breakeven is reached at faster rate. Many consumers still lack confidence in buying these things online, which represents both a challenge and an opportunity for online grocers. They are more likely to migrate to well-known brands or to brands that they regularly purchase. Respondents are unsure whether they should respond honestly or they should say whatever moderator wants to hear. Whereas in the case of traditional shops it is highly difficult for the owner to open shop at every city in the country. The major points which were asked in the interview are as follows: Are you comfortable with online shopping and if yes then what are the categories you prefer. Internet usage frequency: For the success of online shopping portals, the customers should have high internet usage frequency (Miles and Huberman, 1994). Company should also come up with several offers which will benefit the end customers and thus de-motivate them to go other grocery stores. The research is conducted as primary research and the data gathering tools employed is focus group discussions as well as in-depth interviews. But the disadvantages in case of online shopping are security issues, credibility of the product offered. You can view samples of our professional work here. Internet is not only used to spread awareness about the products but now it is also explicitly used for shopping. It is an online store that … Online shopping saves money. OBJECTIVES: (i) To determine the current state of online grocery shopping, including individuals' motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DESIGN: PubMed, ABI/INFORM and Google Scholar were searched to It’s also convenient since you don’t Thus these benefits and advantages acts as motivational tools for encouraging online shopping business. Want to develop graphical design. When it comes to what type of products consumers are buying, staple pantry products – rice, canned goods and the like – top the list. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Check to see if your shopping list items will automatically be included in your cart the next time you shop. Our academic experts are ready and waiting to assist with any writing project you may have. The customer also checks about the verification as well as credibility of the online shopping portal. Looking at the online grocery market in aggregate is useful; however, there are a lot of nuances that sit behind the headline figure. P a g e | 19 CHAPTER 6 FUTURE PLAN AND CONCLUSION 6.1 Future Plan : Want to Increase facilities of this project. Online shopping websites have seen an exponential growth and there are many companies in this sector which don’t have any brick and mortar shops but exclusive presence on internet. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. He currently serves as Managing Director of the research firm GlobalData, where he oversees the development of the company’s retail proposition and its research output. That means buying is often most conveniently done through stores. Online shopping is most convenient for individuals that don’t have time to go to the store. III. *With the introduction of internet shopping online has become popular. In grocery sector only, India is currently sixth-largest in world with grocery shopping being expected to rise form $383 billion a year to $1 trillion by 2020, as reported by Retail Consultancy Technopak. Want to add printing option. The focus group is a group discussion conducted among a group of 15-25 people who represents the target segment of the company (Deaux, 2002). The Good Samaritan Thus we come to the conclusion that Big Basket has taken a vow to take out all the drudgery from shopping, it has also promised itself to provide all its customers with as many discounts and offers as it possibly can so that in these days of rising prices its customers find some financial relief. The major chunk of the money invested in opening a traditional offline shop is invested in acquiring land and developing of shop and its interior design. Also the touch and feel factor is missing in this case. JD.com, China’s largest online retailer, has seen sales of common household staples quadruple over the same period last year. As consumers we tend to base our grocery shopping around where we live and/or where we work. Same is the case with the Miou Co. Ltd. which is a national supermarket chain in Australia. Also on the agenda is designing an online shopping site to manage the items in the shop and also help customers purchase them online without having to visit the shop physically.Our online shopping mall will use the internet as the sole method for selling goods to its consumers. Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. Everyone is busy nowadays with their work and responsibilities and this sure helps in solving a big-time problem. It is popularity can be credited to the fact that convenience highly valued in our world today. Present era is an era of globalization where the world is considered to be flat. Online shopping is most convenient for individuals that don’t have time to go to the store. Although product and service quality were considered to be very important for consumers who are planning to try online grocery channel, the ease of using the website was also a determinant factor. This company is aiming to open an online grocery shopping website so that customer can also shop through their website. What are major advantages as well as disadvantages of using online shopping website? Whereas in case of online shopping portal, this expense is compensated with few dollars spent on buying a domain name (Lawrence, 2005). This sizeable base of receptive customers means that as the service and number of online options improves there is significant scope for growth. Some of these advantages are as follows: There is no investment on land and interior decoration while setting up an online shopping portal as compared to establishing a brick and mortar shop. However, for the moment it remains a niche channel. As I look back on my experience to buy items via online shopping and shopping at the mall, there are three features that I compromise which are the knowledge of items, the time taken to purchase items and the period to receive the items officially. E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. Impulse buys, transportation, and host of others are some of the extra costs associated with the conventional ways of shopping. 1) There is convince having the ability to shop from home. Sixth is no need to waiting in lines. What makes these stores so bad? We are not talking about planning a vacation or dining in a fancy, posh restaurant; we are talking about something that needs to be done on a routine basis. The major factors while choosing online shopping website is brand name, reviews and quality of product and security. Grocery shopping is a routine task; it is generated from need, and not desire, or luxury for that matter. What are the chief factors which presents resistance while buying products online? This paper analyzed the different issue of online shopping. These differences are important for food and grocery brands as they mean that strategies, especially for things like new product launches, need to be built differently for the online and store channels. Reference this. Students of GLS-INSTITUTE OF UNDER GRADUATE BUSINESS ADMINISTRATION Submitted By: KOMAL DULAM Affiliated to Gujarat University For the year 2011-12 People are living in this virtual world through social networking websites and not even people but several companies have a… The market research tools being employed in this report is focused group discussion and depth interviews to know the customer characteristics as well as buying behavior. All the respondents are then free to discuss their opinion in the discussion and the moderator analyses the discussion as well as information. Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal Abstract: Online Shopping play a great importance in the modern business environment. For this research, there were 3 focus group discussions held and there were 20 members representing the same target segment but different age group. 1. Over the first half of this year, only 3.1% of all grocery shoppers bought something using voice-based ordering. Specialist ingredients – unusual spices for example – come second. Conclusion. In-Depth Interviews in this research was conducted over 15 respondents by going in their home and taking almost 1.5 hrs to complete. The top reason for not ordering via voice is that the products cannot be seen. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. Shopping convenience is a big factor for the united states and UK consumers but this isn't limited to the united states or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping … 20th Apr 2017 In developing countries like Bangladesh, India, Pakistan, Thailand, Philippines and many under developed countries, the penetration of internet is very less (Ridgeway & Johnson, 2000). One data point is interesting, but a raft of online grocery shopping statistics gives a much more balanced picture that helps drive sound and sensible strategies. Online clothes shopping system Conclusions We have successfully implemented the site ‘On Line Clothes Shopping System’. The advantages of online shopping are also the disadvantages of regular shopping. 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